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TZEN Grabs a Rising Star

Laura Wallace (David Yurman), Julie Liu (TZEN)September 23, 2010

CHICAGO, IL - Only a little after a year the brand launched, the Fashion Group International (FGI) honored designer Julie Liu on September 16th, with the prestigious FGI Rising Star Award for jewelry. The FGI is one of the highest symbols of recognition for up and coming designers like Liu. Members vote for the nominees based on their accomplishments, design and and creativity.

"I feel incredibly honored to have received this award. My friends thought I was insane giving up my hedge fund career but with this award in hand, I know I'm taking a step towards creating my own history," Liu said.  Liu had a successful career as a hedge fund manager backed by top tier MBA training from the University of Chicago Booth School of Business and an undergraduate degree with University of California, Berkeley. 

The FGI awards truly defines industry recognition having given catalysts to labels such as Tory Burch, Monica Rich Kosann, Gucci, etc., TZEN is sure to go on the same path as these high end brands. From the beaches of California to the red carpet in New York, TZEN has won the hearts of many elite, by turning precious gemstones into unique couture jewelry pieces. Each piece is limited in quantity due to the high quality and uniqueness of the gemstones she uses. TZEN combines colors of different gemstones in whimsical ways combining the styles of Italian Couture with Asian intricacies. Clients embrace that they own one of the rare pieces that have been produced. 

"We value design first over everything else not taking cost into mind," Liu says. 

TZEN's pieces have been adorned by celebrities such as Kelly Rutherford, Rachael Ray, Viola Davis, Tamara Tunie, etc., and have appeared on shows such as the Rachael Ray Show, Behind the Burner, NBC, etc.,  on the red carpet, and top national editorial outlets.

In addition to jewelry design, Liu is also a big philanthropist, having donated over 100 pieces of jewelry to the Susan G. Komen Foundation in Chicago, she's now working with Breast Cancer Research Foundation with her "3 Stages of Cancer" necklace and bracelet, which consists of featuring a smooth, a twined, and a pink crystal ball. 

With the entire buzz that TZEN has provided, Liu has made a home in many high end boutiques including New York, Beverly Hills, Newport Beach, and Chicago. Her next target would be reaching boutiques in San Francisco and Dallas. You can also find her rare pieces in shows such as the One of a Kind Show in New York (November 18-21st) and the One of a Kind Show in Chicago (December 2nd-5th) and online at  

We urge you to “Be Bold, Be TZEN.”


TZEN Public Relations